Promotion ROI analysis across 13 countries for a multi-billion dollar global client
22-month engagement with a $3B global client to develop marketing analysis organization design, staff and train, implement multifunctional processes to leverage data
Developed a total spend model for a global company to capture net pricing at top customers
Led breakthrough segmentation research that identified key clusters of women likely to spread messages and created 40% messaging target optimization
Developed the intellectual property and insights that are the cornerstone for the Tremor Word of Mouth Marketing business model increasing revenue by 300%+ in 5 years
Small & Mid-Size Clients
Small & Mid-Size Clients
Small & Mid-Size Clients
Examples of past projects:
Increased client profitability by understanding the link between client goals and available data. Analyzed data to deliver insights that improved customer profitability in the areas of marketing and operations
Online consumer research that identified product opportunities and risks. The results were used to evolve product strategy
Consumer cluster analysis that identified customer clusters (like groups of customers). Resulting marketing strategy improved marketing ROI by 30%
Employee productivity analysis to drive profitability by optimizing time allocation
Start-Ups
Small & Mid-Size Clients
Start-Ups
Examples of past projects:
Market assessment analysis to determine product profitability in an emerging category
Design, execution and analysis of consumer insight studies to determine optimal product positioning
Competitive intelligence analysis to determine overall category profitability
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