J Zurek Analytic Insights

J Zurek Analytic InsightsJ Zurek Analytic InsightsJ Zurek Analytic Insights
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J Zurek Analytic Insights

J Zurek Analytic InsightsJ Zurek Analytic InsightsJ Zurek Analytic Insights
  • Home
  • About
  • Services
  • Clients
  • Contact

Clients

Global Clients

Mid-Size Clients

Mid-Size Clients

Examples of past projects:                   

  • Promotion ROI analysis across 13 countries for a multi-billion dollar global client 
  • 22-month engagement with a $3B global client to develop marketing analysis organization design, staff and train, implement multifunctional processes to leverage data
  • Developed a total spend model for a global company to capture net pricing at top customers
  • Led breakthrough segmentation research that identified key clusters of women likely to spread messages and created 40% messaging target optimization
  •  Developed the intellectual property and insights that are the cornerstone for the Tremor Word of Mouth Marketing business model increasing revenue by 300%+ in 5 years 




Mid-Size Clients

Mid-Size Clients

Mid-Size Clients

Examples of past projects:                    

  • Online consumer research that  identified product opportunities and risks.  The results were used to evolve product strategy
  • Consumer cluster analysis that identified customer clusters (like groups of customers).  Resulting marketing strategy improved marketing ROI by 30%
  • Item optimization for a 100+ year old company to drive profitability by reducing items from 1500+ to 700
  • Employee productivity analysis to drive profitability by optimizing time allocation








Start-Ups

Mid-Size Clients

Start-Ups

Examples of past projects:                  

  • Market assessment analysis to determine product profitability in an emerging category
  • Design, execution and analysis of consumer insight studies to determine optimal product positioning
  • Competitive intelligence analysis to determine overall category profitability

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