Clients
Global Clients
Mid-Size Clients
Mid-Size Clients
Examples of past projects:
- Promotion ROI analysis across 13 countries for a multi-billion dollar global client
- 22-month engagement with a $3B global client to develop marketing analysis organization design, staff and train, implement multifunctional processes to leverage data
- Developed a total spend model for a global company to capture net pricing at top customers
- Led breakthrough segmentation research that identified key clusters of women likely to spread messages and created 40% messaging target optimization
- Developed the intellectual property and insights that are the cornerstone for the Tremor Word of Mouth Marketing business model increasing revenue by 300%+ in 5 years
Mid-Size Clients
Mid-Size Clients
Mid-Size Clients
Examples of past projects:
- Online consumer research that identified product opportunities and risks. The results were used to evolve product strategy
- Consumer cluster analysis that identified customer clusters (like groups of customers). Resulting marketing strategy improved marketing ROI by 30%
- Item optimization for a 100+ year old company to drive profitability by reducing items from 1500+ to 700
- Employee productivity analysis to drive profitability by optimizing time allocation
Start-Ups
Mid-Size Clients
Start-Ups
Examples of past projects:
- Market assessment analysis to determine product profitability in an emerging category
- Design, execution and analysis of consumer insight studies to determine optimal product positioning
- Competitive intelligence analysis to determine overall category profitability